Kyle Sandilands recently launched his own line of premium wine called Nueva Sangria.
And on Friday, the KIIS FM star hit the Good Food & Wine Show in Sydney to promote the special beverage.
Hundreds of fans lined up to get a photo with the 48-year-old at an official meet and greet, with fan gushing that she didn't care if she 'had to wait two hours' to meet the shock jock.
Speaking to Daily Mail Australia about the boozy beverage on Friday, Kyle said that it's the only alcohol he drinks - and that just half a bottle leaves him completely intoxicated.
'Usually sangria is s**t wine, but we’ve made a high end version,' he explained.
'We’re using premium grapes and when we tested it out, we had people 10 to one guzzling it down.'
Kyle added: 'It’s all I drink now – I was blind off half a bottle!'
The media personality has always disliked the taste of alcohol, but he insists that his own signature sangria will appeal to people who aren't usually big boozers.
'I don’t usually like alcohol, I find the taste disgusting, but my sangria is so easy to drink. Even if you don’t like alcohol you’ll love this,' he said.
While Nueva Sangria is currently only available to purchase online, Kyle revealed that the early response has been 'fantastic' and that they're already in talks to get the product into retail stores and bars across the country.
Despite his surprising success in the beverage industry, the media star says that he has no plans to leave radio behind to become a booze mogul.
'It’s my passion and it comes so easy to me,' he said. 'I’d die before I give up radio.'
The new business venture comes after Kyle launched H2Coco in 2014, a brand of natural flavoured coconut water that's sold in major retailers like Coles and Woolworths.